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Sponsorship Innovation

Deep dives into how sports brands are reinventing sponsorships with data-driven, vertically integrated strategies—where media, venues, and loyalty ecosystems converge to drive measurable ROI.

Sponsorship Innovation

“The Chicago Playbook”
LockSimple

Nov 12, 2025

•

4 min read

“The Chicago Playbook”

How Two Upstart Brands Engineered the Most Data-Driven Sports Sponsorship in the Game

Samuel Rogers
Samuel Rogers
Blunt Insights

Blunt Insights

Data-backed breakdowns of sports, business, and money. Where numbers deliver real-world clarity.


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